Hispanics and Asians represent the fastest growing ethnic groups in the United States. Companies that fail to recognize this fact and continue to market the way they have for years, will miss the boat because those younger Hispanic and Asian families are moving and reshaping our local as well as national economy.

Flavia will share:

1. Demographics and facts that are important for anyone interested in marketing to these ethnic groups and
2. Simple steps that companies can take that will make approaching and marketing to these segments of our economy much easier

You will even learn a little Spanish along the way!

How to develop a successful and Long-Lasting business relationship with your Spanish Speaking Colleagues

• "How to adapt to the Latinos' Personal Space"
• After-hours etiquette: "Business Talk vs. Social Talk, etc"
• "Mind Your Manners"
• "Be Considerate"
• Be patient with business associates
• Avoid being "pushy"
• Converse Cautiously
• And our very fun and Eye-Opening: Anti "Gringo" Strategy
• Touching upon the stereotypes faced by Americans in Latin America and how to make them work for you.